Client > 2XU Women sportswear
( RUNFAST “WORLDWIDE”)
2022-2023
Understanding the Consumer
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2XU starts by listening to athletes and fitness enthusiasts to understand what they really need—comfort, support, and freedom of movement.
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They also stay on top of trends in sportswear, always looking for new fabrics and innovations that will push the boundaries of performance.
2. Collaboration and Design
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Designers at 2XU work closely with athletes to make sure the designs deliver on functionality. They create prototypes, trying out different fits and features to make sure they’re spot-on.
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Feedback is key—each design is tested and tweaked to ensure it’s truly high-performance gear.
3. Tech-Driven Innovation
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2XU is known for its use of compression technology, which helps with blood circulation and reduces muscle fatigue. It’s a huge part of what makes their activewear stand out.
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They test the gear extensively to make sure it fits right, feels comfortable, and performs under pressure.
4. Final Touches and Manufacturing
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After testing, designs are fine-tuned and sent off for production. 2XU works with trusted manufacturing partners to make sure every piece is up to their high standards.
5. Marketing and Distribution
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2XU doesn’t just focus on performance—they also know how to tell a story. Their marketing emphasizes the benefits of their technology, often using athlete endorsements to showcase their gear in action.
2XU starts by listening to athletes and fitness enthusiasts to understand what they really need—comfort, support, and freedom of movement.
They also stay on top of trends in sportswear, always looking for new fabrics and innovations that will push the boundaries of performance.
Designers at 2XU work closely with athletes to make sure the designs deliver on functionality. They create prototypes, trying out different fits and features to make sure they’re spot-on.
Feedback is key—each design is tested and tweaked to ensure it’s truly high-performance gear.
2XU is known for its use of compression technology, which helps with blood circulation and reduces muscle fatigue. It’s a huge part of what makes their activewear stand out.
They test the gear extensively to make sure it fits right, feels comfortable, and performs under pressure.
After testing, designs are fine-tuned and sent off for production. 2XU works with trusted manufacturing partners to make sure every piece is up to their high standards.
2XU doesn’t just focus on performance—they also know how to tell a story. Their marketing emphasizes the benefits of their technology, often using athlete endorsements to showcase their gear in action.