DESIGNED BY KAY ✩

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Brand > Matrix Breaker.

Clothing design/ Branding

DESIGN BREIF

Key Design Elements:

Reflective Accents: Most pieces feature reflective seams or piping—especially on black fabrics—indicating a functional, techwear infl
uence (useful for visibility and making a statement in both daylight and dark environments).

Minimal Branding: The logo "Matrix Breaker" is small, clean, and placed thoughtfully—showing confidence in the design without needing loud graphics.

Sculptural Forms: The hoodies in particular have exaggerated, balloon-like silhouettes, indicating an artistic or avant-garde edge to the collection.

Color Palette: Mostly monochrome—black, white, cream—with a hint of soft pastels. This keeps the attention on form, material, and texture rather than bold color blocking.

Technical & Sporty Silhouettes: The fitted bodysuits, tanks, and tees blend performancewear and fashion, suggesting the brand leans into both functionality and form.

Tool Used

CLO3D
Blender 3D
Adobe CC ( After Effects - Illustrator - Photoshop)

Client > 2XU Women sportswear
( RUNFAST “WORLDWIDE”)
2022-2023

Understanding the Consumer

2XU starts by listening to athletes and fitness enthusiasts to understand what they really need—comfort, support, and freedom of movement.

They also stay on top of trends in sportswear, always looking for new fabrics and innovations that will push the boundaries of performance.

2. Collaboration and Design

Designers at 2XU work closely with athletes to make sure the designs deliver on functionality. They create prototypes, trying out different fits and features to make sure they’re spot-on.

Feedback is key—each design is tested and tweaked to ensure it’s truly high-performance gear.

3. Tech-Driven Innovation

2XU is known for its use of compression technology, which helps with blood circulation and reduces muscle fatigue. It’s a huge part of what makes their activewear stand out.

They test the gear extensively to make sure it fits right, feels comfortable, and performs under pressure.

4. Final Touches and Manufacturing

After testing, designs are fine-tuned and sent off for production. 2XU works with trusted manufacturing partners to make sure every piece is up to their high standards.

5. Marketing and Distribution

2XU doesn’t just focus on performance—they also know how to tell a story. Their marketing emphasizes the benefits of their technology, often using athlete endorsements to showcase their gear in action.

Tool Used

CLO3D
Blender 3D
Adobe CC ( Illustrator - Photoshop)

Client > Google

Summer Jersey 2023

Project: Google Camp 2023-2024 is an event typically hosted by Google, often aimed at young people, such as kids and teens, as a way to promote creativity, learning, and exploration. It’s not just about tech or coding, but also about fostering an environment where kids can develop new skills, work together in teams, and explore their interests in a hands-on, engaging way. The camp likely focuses on making learning fun, interactive, and inspiring, often with a strong emphasis on using technology to solve problems, create projects, and enhance personal development.

Role: Research & Inspiration: Begin by understanding the brand and target audience (Google Camp for 6-10-year-olds). Gather inspiration from Google’s brand identity, their youthful and fun tone, and the event's purpose.

Sketching: Create initial sketches and explore different design ideas. These may involve graphic elements, typography (like the Google Camp logo), and color palettes that resonate with the audience.

Graphic Design: Using design software (like Adobe Illustrator or Photoshop), you can finalize the graphics for the t-shirt. Ensure the design fits the size of the t-shirt print area and is legible and visually appealing.

Prototype Development:

Mock-up: Create a digital mock-up of how the design will look on the shirt, showing the placement of the graphics and the overall aesthetic.

Sample Production: Work with a manufacturer to produce a prototype based on the design and fabric selection. The sample will help you test the fit, fabric, and overall design.

Printing/Production: Choosing puff imprint for the front center chest of the design Puff imprint creates a raised, 3D texture, which adds a fun and unique sensory experienceto the t-shirt. This makes it stand out visually and feels interesting to touch, which can
resonate well with kids.

Brand > BabyShop X BOBO CHOSES

Summer T shirt collection of 2024

Illustrtion / color cordnating.

MY PLAYGROUND SECTION 2015 - 2024

Created using:

Adobe Photoshop

Adobe Illustrator

Blender 3D

Adobe After Effects

Hand made pattrens + sketches

I am a passionate apparel designer with a strong foundation in both graphic design and product creation. My journey started in graphic design, where I honed my ability to translate bold ideas into visually captivating narratives. Over the years, I’ve channeled this expertise into the world of apparel, where I merge aesthetics with performance-driven design to create innovative apparel that empowers athletes and active individuals.

With a deep understanding of current trends, consumer insights, and design innovation, my work is rooted in making functional, yet visually dynamic designs that resonate with the energy of sports culture. Whether it’s apparel for elite athletes or youth apparel, I’m driven by the challenge of creating designs that blend style with performance, functionality with creativity.

I specialize in translating ideas into designs that are both commercially viable and trend-forward, ensuring that each collection speaks to the consumer’s aspirations while staying true to the brand’s identity. My work spans across 3D design, digital product visualization, and graphic applications, with an emphasis on typography, prints, and the newest design tools to bring these concepts to life.

Having worked with both in-house teams and external partners, I understand the importance of collaboration and am driven by the collective goal of creating products that make a lasting impact. I’m always looking to push the boundaries of design—whether it’s by using new digital spaces, integrating tech-driven innovations, or creating products that elevate the athletic experience.

I’m excited about the future of apparel, and my goal is to continue shaping the next generation of designs that inspire and fuel the dreams of athletes everywhe